It seems like only yesterday we were starting Academy Week #1 and I had a head cold. We’ll have to do some funky regression analysis because it’s Academy Week #2 and I have another head cold. Well, as they say in the military “head colds are a sign of knowledge entering the body”.
Unlike our first Academy Week, which was a whirlwind tour of the Midwest, we get to hang out in Bloomington the entire time. As much as AW1 provided us with tons of knowledge and cushy hotels, I think we’re all happy to have “home games” this week.
Whereas AW1 was about exposing us to a broad range of industries where marketing is prevalent, AW2 is about preparation for the summer internship.
We’ll cover topics such as: 1) key aspects of consumer marketing, 2) preparing for the summer project(s) we’ll all be leading, and 3) learning how to navigate the company’s culture safely (HINT: Don’t get drunk and tell off a VP on the first day).
Mike Hardman
About Me
- Mike Hardman
- Originally from the Washington, DC area I am a proud member of the Consumer Marketing Academy. I have a background in marketing strategy consulting and a Master's in Communications from Syracuse University. I am excited to call B-town my home until May 2011.......