The times are a changing and I’m feeling better. While traditional advertising media may not become obsolete, they certainly have to make room for newer, social media.
Indiana University’s Director of Emerging Technology, Sarah Smith-Robbins showed us why she is an expert in the field. And, oh yeah, she goes by the name Intellagirl.
We talked about the Ok Go viral video, which by breakfast time had over 850,000 views. By lunch time, it had 1.5 million views. Yup, the day-of launch.
Other topics addressed included RSS Feeds, Twitter, Personal/ Professional Websites, Blogs, Google Alerts, and social bookmarking (e.g. delicious).
But the main point: BUILD YOUR ONLINE BRAND!
How can you claim to be marketing savvy and up-to-date on current trends if you are not involved in them?
How can you expect experts to give you the time of day if you, yourself, are not contributing to the online community?
Like it or not, social media is part of the marketing mix. It doesn’t have to be everything, but you’ve gotta speak the language.
Speaking of which, you can find me on Twitter @mikhardman
About Me
- Mike Hardman
- Originally from the Washington, DC area I am a proud member of the Consumer Marketing Academy. I have a background in marketing strategy consulting and a Master's in Communications from Syracuse University. I am excited to call B-town my home until May 2011.......